Rolls-Royce ASCENDANT - Redefining exclusivity
Internship project done at the BMW Group Forschungs- und Innovationszentrum designstudio in Munich.
There is a rapid incline of ultra high networth individuals and the word "exclusivity" looses its meaning. The ASCENDANT program explores a product you can't buy with money.
It aims to reposition Rolls-Royce as the mysterious almost otherworldly brand it has been for decades.
Enjoy!
